Business
as usual
is getting
pretty
unusual
Carb Load readies brands and media businesses for the race ahead.
As culture fragments, information ecosystems shift and technology accelerates, competitive advantage is becoming harder to achieve — and more important than ever.
Built for endurance.
Carb Load brings together commercial, brand and cultural strategy to help organisations get ahead and stay ahead in a world where every day is race day.
Solve the right problems.
From commercial strategy and proposition development to organisational design and ways of working, we get under the bonnet of businesses to identify where strategy, structure and output can work better together.
Strengthen what sets you apart.
We define and sharpen the role your brand can play in the world: where it belongs, what it stands for and how its value translates across audiences, culture and the wider business.
Find new ways to create value.
From commercial innovation across products and partnerships to content, formats and original IP development, we turn shifts in culture, media and technology into revenue-generating opportunities businesses can build around.
Our track record.
Intelligence.
“Brendan has a way of blowing me away with strong and thoughtful ideas. I was lucky enough to work with him and know you will feel the same.”
Fuelled by experience.
Carb Load was founded by Brendan Mahony, an executive-level strategist with more than a decade working at the intersection of brands, media and culture.
The consultancy brings together his experience building and leading global strategy for some of media’s most disruptive companies through periods of rapid growth, transformation and M&A with an ethos borrowed from his love of endurance sport: success is a deeply rewarding pursuit, provided you can tolerate the occasional suffering.